Digital Strategist

Company Name:
Digital Marketing Consultant, Analytics & Optimization-
The Digital Marketing Consultant within the Analytics & Optimization departments helps our clients map their business to an array of digital marketing platforms and techniques. Starting first with research, workshops and stakeholder interviews, the Digital Marketing Consultant will become comfortable with the audience and goals of Velir's client organizations. From there, the Digital Marketing Consultant needs to be comfortable making strong, actionable recommendations for how clients can utilize engagement mechanisms such as on-site personalization, marketing automation, and A/B testing to further engage those client audiences.
This position requires a balance of consultative touch and direction mixed with the ability to think in a systematic fashion. Given the rapid evolution of the digital marketing space, the Digital Marketing Consultant is expected to stay up to date on the latest developments in tools and techniques used in the space.

Primary Responsibilities
Lead stakeholder interviews and client workshops around audience segmentation, online personalization, and marketing automation
Synthesize qualitative and quantitative, analytics-based research into sound client strategies for online engagement
Map recommended client strategies to digital marketing platforms such as Sitecore DMS, Marketo, and ExactTarget
Facilitate execution of digital marketing campaigns and integrations
Execute campaigns within the system when developer intervention is not required
Write detailed specifications for developers when assistance is required
Manage multiple client and project engagements simultaneously while staying on top of tasks and deliverables
Desired Qualities
Strategic, marketing mindset - Help clients better align their online engagements with business objectives
Excels at leading large groups of internal and client stakeholders via presentation or workshop formats
Highly organized and detail oriented
Team player who enjoys working in cross-functional teams
Eager to learn, improve oneself, and improve Velir's practices

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